Our Story

Bruce Goose is proudly Australian made and is registered with Australian Made Campaign.

Bruce Goose is all about fun and colourful Australian made socks. A family owned business located at the Queen Victoria Market since 1987, Bruce Goose has evolved into a creative and vibrant brand that produces locally made high quality Australian socks where comfort is paramount. Bruce Goose socks are made with the highest quality locally sourced natural fibres and each design reflects the Bruce Goose brand message: Socks that make you smile!

Bruce Goose has been featured on Channel 7 – SUNRISE WEEKEND with James Tobin, Channel 9 (including on Postcards and the TODAY SHOW), Channel 10, ABC News, Fox FM (FIFI, FEV & NICK). It has received accolades as Queen Victoria Market’s favourite stall in the Fashion and Accessories category as voted by shoppers in the Melbourne Market Awards as well as awards for “Outstanding Achievement” and “Service Excellence”. Support local business and get socks that make you smile!